Job Description

Events Marketing Manager

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Foot Levelers Inc - Roanoke, VA 24012

Overview

Salary Range $70,000.00 - $80,000.00 Salary/year Level Experienced Position Type Full Time Job Shift Day

Description

About Us: We are a leading organization in the healthcare industry, dedicated to excellence in providing wellness solutions. As Senior Seminar Coordinator, you will play a pivotal role in our mission by leading impactful events that drive engagement, foster relationships, elevate our brand presence and drive significant revenue.

Primary Responsibilities:

• Strategic Planning and Coordination: In this role, you'll collaborate closely to identify speaking opportunities at various events. Your responsibilities will also include deciding which events to attend, taking into account factors such as frequency, size, existing agreements, and anticipated attendance. Additionally, you'll manage exclusivity agreements to ensure compliance and maximize benefits, as well as negotiate incremental value as appropriate before and in conjunction with agreement renewals.
• Execution Excellence: As an integral part of our team, you'll be tasked with overseeing logistics for events, including ordering necessary booth materials, arranging for electricity and internet access, and securing appropriate furniture. Moreover, you'll oversee the processing of orders and manage logistics for large-scale shows. Your role will also involve overseeing travel logistics to seminars as needed to ensure smooth event operations. Furthermore, you'll collaborate closely with expo companies to efficiently manage materials handling.
• Brand Representation and Relationship Management: In this position, you'll engage in regular communication with state associations to foster and strengthen relationships, ensuring consistent and positive brand representation. You'll play a key role in ensuring that each state fulfills its agreement obligations, managing related paperwork, and providing necessary support. Additionally, you'll collaborate with various departments and external partners to promote brand presence and leverage sponsorship benefits effectively. Furthermore, you'll negotiate sponsorship agreements and plan strategic participation.
• Using Events to Drive Customer Acquisition and Revenue Growth: One of your key objectives will be to leverage events effectively to increase customer acquisition and revenue. This involves strategically selecting speaking opportunities and event participation to maximize exposure and attract potential customers. You'll work closely with marketing and sales teams to align event strategies with overall business objectives, ensuring that each event contributes to revenue growth. Additionally, you'll analyze the effectiveness of events in driving customer acquisition and revenue, making adjustments to strategies as needed to optimize results. Your role will be pivotal in utilizing events as a platform to showcase our offerings, engage with potential customers, and ultimately drive business growth.
• P&L Responsibility: As the lead overseeing budget and profit and loss (P&L) for this department, your role involves meticulous budget management, ensuring resources are allocated efficiently across events, and analyzing their effectiveness in driving customer acquisition and revenue. By leveraging data analytics and performance metrics, you'll identify areas for optimization, making strategic adjustments to enhance results.
• Team Management: Lead and inspire a dynamic team in executing event strategies. Provide clear direction, set achievable goals, and foster a collaborative environment. Recruit, train, and develop team members to ensure their success and professional growth. Delegate tasks effectively, manage workloads, and facilitate open communication to optimize team performance. Encourage creativity and innovation while maintaining a focus on achieving objectives and delivering exceptional results.

Requirements for Success:

Experience and Expertise: A bachelor's degree in business, marketing, or a related field, coupled with a minimum of 10 years of experience in event coordination or related roles. Demonstrated expertise in strategic event planning, logistics management, and vendor coordination is crucial.

Fiscal Management: Previous P&L responsibility and expense management. Five years of increasing responsibility.

Strategic Thinking: Ability to think strategically and develop event plans aligned with business objectives, with a focus on driving customer acquisition and revenue growth. Proven track record in implementing effective event strategies to achieve measurable outcomes.

Organizational Skills: Meticulous attention to detail and strong organizational skills are essential for managing multiple projects simultaneously and ensuring flawless execution of events.

Financial Oversight: Financial acumen and ability to develop and manage event budgets, including forecasting expenses and revenues, monitoring financial performance, and ensuring adherence to budgetary constraints. Responsible for annual budgeting process for the seminar department including implementing strategies to enhance cost efficiency, negotiate contracts with vendors alongside the supply chain director, and manage supplier relationships to achieve cost savings without compromising quality.

Adaptability and Flexibility: Ability to thrive in a fast-paced and dynamic environment, with a flexible mindset and willingness to adapt to changing priorities and circumstances.

Communication and Relationship Building: Excellent communication skills, both verbal and written, are crucial for effectively collaborating with internal teams, external partners, and stakeholders. Proven ability to build and maintain strong relationships with state associations, colleges, vendors, and other key stakeholders.

Problem-Solving Abilities: Proactive problem-solving skills and the ability to anticipate challenges and implement effective solutions are vital for overcoming obstacles and ensuring successful event execution.

Technology Proficiency: Proficiency in event management software, Microsoft Office Suite, and other relevant tools is necessary for managing event logistics, processing orders, and communicating effectively with stakeholders.

Customer Focus: A customer-centric approach and a commitment to delivering exceptional experiences for attendees and stakeholders are essential for driving customer acquisition and fostering long-term relationships.

Collaborative Spirit: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, including marketing, sales, product development, and senior leadership, are critical for aligning event strategies with overall business objectives.

Analytical Skills: Strong analytical skills and the ability to analyze event performance metrics, such as attendee engagement, lead generation, and revenue generated, are essential for evaluating the effectiveness of event strategies and making data-driven decisions to optimize future events.

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